Posts Tagged unique
LG’s Innovative Marketing Campaign
Posted by Gallant in Business Tips on February 16, 2009
Even for a public besotted with sexy action/adventure flicks, this one looked like a must-see. For three months, moviegoers who grabbed seats in time for the previews sat wide-eyed over the karate-fueled antics of a sinuous brunette named Scarlet who, they were promised, would star in a new TV series bearing her name. Meanwhile, billboards in Los Angeles and Dubai; ads in People and Rolling Stone; and online banners on Gawker and E! all hinted at a blockbuster flick also starring Scarlet, the smoldering femme fatale with the low décolleté and a mysterious red glint in her eye.
Too bad it was all a hoax.
Oh sure, Scarlet herself was real enough. She’s Norwegian actress Natassie Malthe. But on April 28, when the show’s launch was to be announced at a red carpet Hollywood premiere, it was revealed that Scarlet, the show, was actually a new LCD TV line from LG Electronics Worldwide. Which made Scarlet, the female action hero, little more than the face of a gutsy viral campaign via Agency.com.
By rights, that red eyeball should have tipped everybody off. The ruby glimmer and the Scarlet name itself were both selected because of the TV casing’s signature reddish hue. According to Agency.com CEO Chan Suh, the deception was a calculated risk. After all, LG went to considerable lengths to make a very fake show look very real, including hiring Sopranos director David Nutter.
However, as Suh explained via e-mail, “LG felt that if [it were all] done correctly, the target consumer would benefit and appreciate the twist, associating the entertainment campaign with a positive drive to purchase.”
Has it? LG said it’s too early to see if its global hoax has translated into TV sales but, by most indications, at least they know consumers took the joke pretty well. Said one online review site: “Kudos to LG for this decade’s best pr stunt in the consumer electronics industry.”
Courtesy of Steve Miller, brandweek.com
Custom Apparel Makes an Impact
Posted by Gallant in Business Tips on February 16, 2009
Customized Apparel Makes an Impact
When your buyer can’t decide between a candy bar and a t-shirt, offer both. LG Electronics used t-shirts wrapped like chocolate bars as part of a successful consumer tradeshow marketing campaign for its Chocolate phone.
Wearability is the key to this design overhaul. “T-shirts reach a primary marketing audience when given to a customer, but they reach a much broader secondary audience if the recipient is willing to add the shirt to their collection and wear it proudly,” he says.
Dressing Up On The Job
Despite the popularity of t-shirts, business attire fashion is leaning once again toward a more refined look. Buyers are looking for items reflecting a return to dressier offices.
As business attire becomes more refined, separate men’s and women’s collections ensure a proper fit and complementary cuts. Coordinating products in the FeatherLite collection from Sierra Pacific Apparel Group include men’s and women’s pique shirts.
Although promotional products buyers often ask for the latest and greatest items, promotional consultants need to find out how the products will be used to enhance the company’s image.
“If a product is innovative and different, has impact and adds value, it doesn’t really matter what it is,” says Brad White of Addventure
“To determine which product works best, choose one that aligns appropriately with your client’s message, products and services. Then, true differentiation can be achieved,” he says.
It’s not about the item, per se, but about the impact it has. What works for one company may not work for another because of differing promotion designs.
“Many products can be cool and different, but they must leave a strong impression and get recipients to take the desired action,” White says.
Cool Promotional Ideas – Customized Napkin NotePad
Posted by Gallant in Promotional Ideas on October 14, 2008
Unique Promotional Item: USB Aquariums
Posted by Gallant in Promotional Ideas on September 24, 2008
Try Personalized Putty For Your Next Promotion
Posted by Gallant in Promotional Ideas on September 24, 2008
Custom Championship Belts
Posted by Gallant in Promotional Ideas on August 14, 2007
This month we are working on a really cool custom project.
Customized Championship Belts.
Mastercraft will hold their US Open of WaterSkiing at Disney Village
and GallantGifts.com has been selected once again to create one-of-a-kind
Check out all of Gallant’s unique promotional solutions.