Posts Tagged slogans
Talking promo pens by Goofy Group.
Posted by Gallant in Promotional Ideas on November 25, 2009
Have you been looking for that perfect promotional item to hand out at your next corporate outing? Here at Gallant Gifts we carry these custom goofy group pens which are sure to get your company’s branding the recognition it deserves. These promotional goofy group pens are constructed from tough and Eco-friendly materials (corn plastic) making these printed goofy group pens all the more long lasting. These fun custom imprinted pens say things like “Thank you” or “Have a nice day” and that will put smiles on the faces of all your valued clients.
So why hesitate when you could be branding your corporate logo right now with these goofy group pens.
Come check out the wide variety of promotional products at www.GallantGifts.com
Make your Marketing Message “Stick” With These Simple Marketing Rules
Posted by Dan in Business Tips on April 16, 2009
Simple
Unexpected
Concrete
Credible
Emotional
Stories
Simple – Create a Simple Message
Kiss – Keep It Simple Stupid
Sticky = Simple
Simple yet profound – i.e. Clinton’s “It’s the economy stupid”
Simple Ideas presented well will sell.
Unexpected – Give them a marketing message they won’t be expecting.
Surprise them with your unique standout message and then back it up.
Our brain is wired to notice something different.
Use this when building your marketing story.
Concrete
Provide concrete data – the brain is also wired to accept and understand concrete data readily.
Ask yourself – what associations to your message can you conjuring up that will help back up your statement?
Credible
The brain is also Wired to believe facts.
Use facts in a credible way like :
Create Sticky Thoughts through painting pictures that prove your point through things that everyone can relate to.
Emotional
Logic leads to conclusions but Emotions lead to actions.
We relate to human stories, use emotion in your story telling when selling your point.
Stories
Tell stories to make your marketing message stick.
Use the principles like Subway did with the Jarred Story Campaign.
Don’t forget to build your brand presence with P.O.P and customized marketing products from GallantGifts.com


