|
||||||
|
Challenge: When the holiday season rolled around last year, Michael Caputo, owner of Athol, Massachusetts-based distributor Caputo Business Services wanted a way to thank his top clients and wish them a merry Christmas. “We wanted our promotion to stand out among the year-end greetings our clients receive,” Caputo says. “It had to be [...]
Excellence – Truer Words Were Never Spoken The less you associate with some people, the more your life will improve. Any time you tolerate mediocrity in others, it increases your mediocrity. An important attribute in successful people is their impatience with negative thinking and negative acting people. As you grow, your associates will change. Some of your friends [...]
That headline caught my eye on a recent issue of Folio, a magazine for publication professionals. While the related article focused on how publishers are cutting costs and mining for new business, that edgy header spoke to me of a profound opportunity our industry should not ignore. It reminded me that, in these [...]
The largest gathering of food service professionals in the southeast will be taking place this weekend at the Orlando Convention Center. PMQ’s Orlando Pizza Show, Ultimate Barista Challenge® USA are just a couple of special events to enjoy. Gallant, Inc will be in attendance. We’ve been providing our clients quality advertising specialty items [...]
An enterprising early-American offers inspiration and a review of basic economic principles. In 1806, Fred Tudor departed Boston and arrived in the Caribbean port of Martinique with a shipload of ice harvested from his dad’s pond in the dead of winter. Despite naysayers, Tudor made the ice last by insulating it with sawdust and [...]
Are you incorporating The Sixth Sense into your selling strategies? If you’re not selling with heart and passion, my guess is you’re not delivering the value end buyers, promotional consultants and distributors not only expect but demand in today’s market. Joe Scott, MAS, provides a telling observation. He views the shifting sands of [...]
It seems like everywhere you turn there are ideas and tips for selling your way through the recession. But how many of them actually work? Here are a few no-brainers that have risen to the top of the “What do we do now?” pile. 1. Include a compelling offer in your ads There’s only one problem salespeople face when times are good—getting sloppy. It’s easy to be deluded by success into believing success is due to our incredible ability to convince customers to do business with us. Truth be told, we believe customers are flush with cash and just want to place orders. For the moment––and perhaps longer––customers [...] It seems like everywhere you turn there are ideas and tips for selling your way through the recession. But how many of them actually work? Here are a few no-brainers that have risen to the top of the “What do we do now?” pile. 1. Include a compelling offer in your ads |
||||||
|
Copyright © 2010 Promotional Ideas by Gallant - All Rights Reserved |
||||||
