Posts Tagged promotional
Custom Leather Products – Live it Up
Posted by Gallant in Promotional Ideas on November 10, 2008
It’s edgy, it’s classy and it has way more attitude than any other apparel you’re thinking about pitching. It’s leather, and it can catapult your client’s brand into a whole new category. “The key to leather sales is that you’re basically going for impact,” says Dan national sales manager for supplier NewZ Brands.
“Leather is premium. It shows that whoever’s giving it is giving the best there is.”Whether it’s a bomber jacket or a belt, Sheehan says less is best when it comes to customizing leather apparel and accessories. When you choose leather, you don’t want it to look like every other promotional garment. You’ll see a lot of tone-on-tone embroidery and debossing,” he says. Just don’t get too complex with graphics. “Embroidery on leather is much different from wovens and other fabrics,” Sheehan explains. “If the stitching is too tight, it cuts the leather. If your client has an intricate design, a patch might be a better choice than embroidery.”
Despite the necessity for simplicity, Sheehan encourages distributors not to be wary of leather apparel. “Many distributors are fearful of pushing higher-end items to their clients. But nine times out of 10, customers end up spending less than they anticipated. Distributors need to stick their necks out and suggest leather,” Sheehan says. Talk to your clients about how they can use leather in awards programs, as an incentive or in a company store. “Leather is an impact item. Many employers will get it for employees reaching milestones or achieving an award,” says Sheehan. “It’s definitely something that’s given as a reward for something done well.
Cool Promotional Ideas – Customized Napkin NotePad
Posted by Gallant in Promotional Ideas on October 14, 2008
Promotions for Breast Cancer Awareness
Posted by Gallant in Promotional Ideas on October 8, 2008
Breast-Cancer Awareness Info for Your Promotions
(Pink Ribbon Marketing)
The little pink ribbon is arguably the most recognizable of all awareness-campaign symbols. As a show of support for breast-cancer awareness, it’s been placed on everything from tubes of ChapStick and yogurt containers to M&Ms and Visa credit cards. But not everyone’s happy about the cause-awareness craze. Somewhere along the way, efforts to raise awareness have been labeled as “pinkwashing,” or using the cause for financial gain to help promote products. While a percentage of proceeds is generally donated to breast-cancer research
(Susan G. Komen for the Cure reportedly benefits from these corporate partnerships to the tune of $30 million a year), critics claim the means are deceptive and that the companies gain much more than the charity does.
Still, breast-cancer awareness is big. Many dollars are spent promoting it and raising awareness, and many organizations are trying to associate their brands with this goodwill. Right now, there are about 2.5 million breast-cancer survivors in the United States. Add to that their families and friends, and you’ve got a huge market of people all very receptive to the pink ribbon. To help your clients exercise sensitive, goodwill marketing — and hopefully raise a little awareness in the process — read on for more information about the disease.
Facts and Stats
• In 2004, almost 187,000 women and about 1,800 men were diagnosed with breast cancer in the United States; in the same year, almost 41,000 American women and 400 American men died from the disease. (Editor’s note: This data is from 2004, the most recent statistics available.)
• For men in the U.S., the risk of getting breast cancer is about one-tenth of 1 percent. The rate of breast-cancer cases in men has been fairly stable during the last 30 years.
• Breast cancer is the sixth-leading cause of death for U.S. women.
• Aside from non-melanoma skin cancer, breast cancer is the most common form of cancer in women. It is also the No. 1 cause of cancer death in Hispanic women and the second most common cause of cancer death in white, black, Asian and Pacific Islander, and American Indian and native Alaskan women.
• Alabama, Arizona, Idaho, Nevada, South Dakota and Tennessee have the lowest incidence of breast cancer, while Connecticut, New Hampshire, Oregon, Rhode Island and Vermont have the highest.
• In the U.S., the incidence of breast cancer among women decreased significantly — by 3.5 percent per year — from 2001 to 2004. Deaths from the disease among women decreased by 2.2 percent per year from 1990 through 2004.
• Of women diagnosed with invasive breast cancer, approximately 11 percent died from the disease within five years and 20 percent within 10 years.
• Sixty-two percent of women regularly give themselves a breast self-examination, while only 14 percent of all women get a skin-cancer screening at least once a year.
Risk Factors
• Most women who are diagnosed with breast cancer don’t have any risk factors.
• Seventy percent to 80 percent of women who get breast cancer do not have a family history.
• Risk factors for breast cancer include: age – a woman’s risk increases as she gets older; genetics – about 5 percent to 10 percent of breast cancer cases are suspected to be a result of genes; family history – risk is highest among those who have a biological relative who has been diagnosed with breast cancer; race – white women are more likely to be diagnosed with breast cancer than are African-American women, but African-American women are more likely to die from it; not having children or having a first child after age 30; birth-control pills; hormone-replacement therapy; excessive alcohol consumption; and being overweight or obese.
Fundraising
• Susan G. Komen for the Cure (formerly The Susan G. Komen Breast Cancer Foundation) was founded in 1982 after Nancy G. Brinker promised her dying sister, Susan, that she would help find a cure for breast cancer.
• In 2007, for its 25th anniversary, the organization changed its name to Susan G. Komen for the Cure, created a new logo and adopted the explicit mission “To end breast cancer forever.”
• The Komen organization has invested nearly $1 billion in the effort.
• Susan G. Komen for the Cure is the largest source of nonprofit funds dedicated to the fight against breast cancer in the world.
Personalized Digital Picture Frames
Posted by Gallant in Promotional Ideas on October 8, 2008
It’s time to size up your clients’ promotional goals. Are they looking for great gift ideas that end users will actually use? Of course they are. Unfortunately, many promotional gifts seem like a smart choice, but recipients are reluctant to use them because they are obvious advertising pieces.
Have you presented your clients with a digital frame? With a tactful blend of style and value, digital picture frames have crept up in the retail and promotional worlds as popular gift items among both givers and receivers. In today’s competitive market, digital frames are changing the atmosphere by providing a useful combination of elegant style and promotion. As a promotional product, they incorporate a company logo in a discreet yet mindful manner, and advertisers can feel certain their gift will be displayed — giving a subtle, yet prominent, reminder of the relationship between company and client.
Digital Frame-ology
One-hour photo finishing and digital cameras helped incite demand for seeing pictures immediately. Today, film and photo developing are mostly gone, and the digital camera — and more importantly, the digital frame — have changed everything. Now, pictures that one could once only be viewed via computers or in clunky albums have a new place to call home.
So, if your clients are still putting their annual-convention pictures in photo albums, it might be time to warm them up to the idea of digital frames. If it’s a fear of the unknown keeping them from considering them for this year’s company gift — or if it’s kept you from upgrading to the latest in picture frames yourself — fear no more. With easy-to-use features, digital frames are a perfect choice for everyone.
Digital frames are actually quite basic. To load pictures onto a frame, you can either insert a memory card with images direct from a digital camera or upload images from a computer with the proper cord.
Digital frames often come with many built in editing features, including the ability to zoom and rotate photos. Slideshow capabilities are one of the most popular options, allowing users to create a personal picture show and showcase more photos than a static frame. Some frames are multi-media capable, too, for further personalization that includes music. Some frames even have video capability. Best yet, many of today’s frames come standard with remote controls.
Remember, not all digital frames are created equal. Look for internal-memory capacity and resolution — higher resolutions mean clearer pictures, and a frame with a larger memory will hold more pictures. Quality digital frames will have at least 128MB of internal memory. For smaller digital frames, such as a 3.5-inch or 5.6-inch, the image resolution should be at least 320-by-234. For a 7-inch frame, the resolution should be at least 480-by-234.
Variety — The Spice of Life
There are many different styles, sizes and types of digital frames available, from traditional to modern, to fit with any décor. Choices for the finish include acrylic, silver, metal and wood.
Screen size also plays an important role in choice. Options range from 3.5-inch to 15-inch LCD screens, but a standard 7-inch screen is popular. Digital frames are measured from the upper left corner of the LCD to the bottom right, just as with televisions and computer monitors. Don’t be fooled by the size of the frame — like the old cliché: Bigger isn’t always better. Many smaller frames display high-quality pictures and still have numerous features, such as music and video capabilities.
Regardless of screen size, digital frames can hold anywhere from 50 to more than 1,000 photos. To determine how many photos a frame will hold, divide the amount of memory by the size of the digital photos. So, if a frame or memory card holds 128 MB and your photos are 2 MB each, then your frame will hold approximately 64 photos.
(Photo size may vary, so any calculation is just an estimate.)
Once you choose a frame, it is important to ensure end users proudly display it for years. While front imprints are available, the latest trend is for companies to imprint their names more subtly on the back. This trend has increased as digital frames have become more popular as holiday and executive gifts and allows recipients to tastefully display their frames at home or in the office while never forgetting from whom they came.
Not Just a Digital Frame
Digital-frame manufacturers continue to create new and exciting ways to use their products. From desktop frames with pen holders to fabulous travel accessories, the digital market continues to expand. In fact, the presence of these products has grown exponentially this year alone.
The digital key-chain proves to be one of the most popular in this category, and it caters to the budget-friendly market. Priced quite a bit lower than a full-sized frame, there are still plenty of brands with the fantastic quality you would expect with a larger digital frame. On average, digital key rings have at least a 1.5-inch screen and can display high-resolution images. Depending on the internal memory, a digital key chain can hold anywhere from 30 to 90 photos. Its compact size allows users to take it everywhere. Companies can imprint their name and logo on these products, too, making it a newer must-have accessory.
Another great business product is the alarm clock with digital picture viewer, which is perfect for travel or the office. Many picture viewers come equipped with calendars, clocks, alarm features and all-important snooze buttons.
Digital frames are now being incorporated into digital advertising vehicles. Such products typically have 15-inch or larger screens. They not only feature still photos, videos and sound, but hold advertising copy below the screens. Digital advertising vehicles are used in hotels, bars, elevators, showrooms and by trade-show exhibitors.
Digital frames are also finding their way into retail stores as video shelf-talkers. These advertising vehicles can run continuously or come with motion sensors. They have the ability to grab consumers’ attention while providing product education.
It’s been almost 20 years since digital frames entered the picture. Now, they are focal points in executive offices, hotels, stores and of course, homes. In the last few years, the digital frame has become more popular, more prominent — and more affordable. The promotional products industry has taken it to an even higher level by incorporating the ability to imprint company names and logos, allowing this item to become the perfect choice for holiday and executive gifts.
Personalized Pens – Choosing the Perfect Fit
Posted by Gallant in Promotional Ideas on October 8, 2008
Customized Brilliance Pen
Personalized Pens – Choosing the Right Pen for Your Promotion
Vast selection, many options make for difficult choices
Overwhelm, according to the Merriam-Webster dictionary, means to “overpower in thought or feeling.” In the busy business world, it can be brought on by too many phone calls to make, too many e-mails to read or too many meetings to attend. In the promotional sphere, it’s easy to become overwhelmed by one simple product category: writing instruments.
Promotional pens are everywhere!!!!!
They’re often inexpensive, everyone needs them and they’re easy to disseminate. So, how do you narrow the playing field to choose the best option for each of your clients? It’s another seemingly overwhelming task.
“Faced with the vast selection, it is difficult to decide where to begin your search,” says Scott Pearson, vice president of merchandising for Sweda.
But take some advice from industry experts, and the task becomes much easier.
Cost Effective
For starters, know when to choose a high-priced writing instrument. As Lisa Newell, vice president of sales for Gold Bond in Hixson, Tenn., points out, the uses are different for high-end and low-end pens. “Higher-end pens are usually given out as gifts or awards, where low-end pens are used for trade shows and hand outs.”
The less expensive varieties also can mean reaching a much larger audience pool — and therefore greater buying power, says Eric Flecha, Ritter
The end result, Flecha adds, is more effective brand awareness.
“The higher–end variety, due to cost, may only reach a limited market niche but is perfect for awards and incentive programs.”
High- and low-cost pens “serve different purposes depending on whether your campaign is directed toward a mass or niche audience,” affirms Scott Meng, marketing director with KTI “If your goal is reaching the most eyeballs, then a low-cost pen is great. Plus, these pens can even float from person to person, gaining additional exposure.”
End users view more expensive pens, Meng continues, as keepsake items. “High-end pens work well for building and maintaining relationships with key contacts.”
Supplier Choice
Once you’ve slashed your number of options by determining a price range, you can further narrow the options by asking targeted questions.
“Quality, production time and competitive pricing are some of the main factors [about which to ask],” Pearson says. “Also weigh your options between general market pens or proprietary designs, but always keep in mind, cheapest does not mean profitability. Make sure you have pre-qualified your suppliers.”
As expected, suppliers have different ideas about how best to choose a writing-instruments supplier with which to work. “Ask fellow distributors about working experiences with different suppliers,” Meng advises. “Determine if pens are a supplier’s main product line; if so, they will have more knowledge and experience than suppliers who carry a few pens along with many other product categories.”
Flecha offers these criteria for choosing a pen supplier:
Does this company stand behind their product?
Is it 100 percent guaranteed?
Does the supplier manufacture its own pen product or do they outsource?
What is the supplier’s rating?
Meng, too, recommends asking more questions beyond price.
“What is the end user’s brand personality — conservative, edgy, fun?
Who’s ultimately using these pens — age, gender, lifestyle attributes?
Any other special considerations — eco-friendly, multifunction, novelty?” he suggests. “The more detailed information you can get, the easier it will be to narrow down the number of choices.”
Fun Facts from the Writing Instrument Manufacturers Association
A typical pencil can draw a line 35 miles long or write about 45,000 words. Most ball point pens will draw a line 4,000 to 7,500 feet long.
In 1977, the rollerball pen was introduced as a new type of ball point that uses low-viscosity ink.
An unpainted pencil inserted into the soil of a potted plant can eliminate mealy bugs on plants.
Plant growers mark their plant labels with pencil because it won’t fade in sunlight.
Seeing a pencil in your dream indicates that you are making a temporary impact in a situation. It may also suggest that a relationship may not last long. Dreaming that you are sharpening a pencil suggests that you need to be more flexible in your way of thinking.
Typically, text is printed on a pencil from tip to head so you can read it while writing, but left-handed pencils are printed from head to tip.
Promotional Packaging that POP’s
Posted by Gallant in Promotional Ideas on October 8, 2008
Ensuring the contents of a package are delicious is at the core of our business,
but the packaging itself is equally important — in fact, it can be the deciding factor during a sale.
When developing new packages, we always consider color trends and the latest packaging materials. We also assess what is available through retails channels and global sources, and strive to create packages that are current yet corporate.
Because we drop-ship many gifts directly to end-users, how a package arrives is critical. We have a protocol that’s quite rigorous yet fun — we take the product, package it inside the proposed master carton and start the testing process, which includes conducting the “courier drop kick” test across the parking lot. We’ve also been known to ship a package across the country and back again just to make sure the beautiful packaging still looks that way when it arrives.
The Evolve drinkware line is eco-friendly — and so is the packaging. In a recent survey, distributors told us that the overwhelming top-two product lines their customers requested in eco-friendly materials are packaging and drinkware. We’ve combined both by working with a U.S. vendor to create eco-friendly packaging for biodegradable drinkware.
Embossed Labels – embossed labels add a professional touch to boxes and envelopes.
Packaging has always been what makes the proverbial “first impression” when marketing a product. Hence, the amount of research and time that goes into preparing products for the shelves and consumers. It makes sense to apply those same concepts to packages, boxes, bags and specialty envelopes used in the promotional world. Can you imagine how your spouse or significant other would feel if you gave him or her a gift in a plastic grocery bag? What does that say about the time and preparation you invested?
We often receive requests to use our embossed labels on boxes or envelopes. The labels provide a cost-effective yet professional-looking means to dress up a package or envelope, even those just containing invoices. Likewise, a company can use labels to celebrate anniversaries or special events without more costly custom-printed packaging.
Patented Self-Locking Gift Box and 2-Piece Gift Box
A mug is a mug, and a coaster is a coaster — both commodity items that can be fairly boring and unappreciated when given as standalone gifts.
But add some gift packaging and a little creativity, and your gift will never be forgotten.
Everyone enjoys opening a present. Remember those holiday mornings spent anxiously waiting to see what was in all of those boxes? The same holds true for gift-giving all year round, as the anticipation of unveiling “what’s in the box” creates excitement and a feeling of gratitude toward the gift-giver even before the box is opened. Charles believes that packaging is one of the most important aspects of gift-giving; therefore, every
Charles gift item comes in attractive, designer gift packaging — most at no additional charge. Take that mug and put it in a designer box, maybe with some coffee or candy, and a mug will never be just a mug again.
Retreat Mini Doctor’s Kit -
Unique miniature doctor’s bag holds all the makings of an at-home spa treatment.
SafeHaven learned long ago the importance of product presentation — after all, that’s what promotional products are all about. First impressions are very important as they can attract or distract, excite or disappoint recipients in seconds. The packaging and first-impression communication is important as it presents the good will, value, emotions and integrity of the giver. For example, handing out a personal-care item sends a “caring” message. People respond very well to those whom they feel care about them.
Case Study: A medical-industry company was hosting its sales meeting and retreat. The distributor chose the Mini Dr’s Bag with customized contents including golf items and sunscreen and added the tag line: “Day of Golf — Dr.’s Orders!” The item was a hit with all the recipients; it was adorable, useful and fit easily into their suitcases to take home.
Eco Friendly Products – Easier Going Green
Posted by Gallant in Promotional Ideas on September 24, 2008
Eco-Friendly Promotions – It’s Getting Easier Being Green
Years ago, if a client wanted a green promotional product, the first question was “lime or kelly?” Nowadays, environmental friendliness has ushered in a whole new set of questions: What qualifies as a green product? Can I provide a wide range of options to clients? How can I pitch the eco-friendly angle without making customers feel guilty for their non-sustainable product choices?
Earlier this year, when I received “eco-lifestyle 2008” from Logomark, a lot of my questions were answered. As much an educational resource as a product catalog, eco-lifestyle is filled with solid educational information about the green movement. Neat and easy to understand, Logomark breaks products into five categories with great facts you can share with your clients:
*Sustainable
These resources are naturally replenished at the same rate that they are consumed and include products made from organic cotton, cotton canvas, bamboo and corn. Sample bamboo items include blankets, kitchen utensils, key tags, cutting boards, desk supplies and frames. Renewable corn plastic – which comes from corn resin, also known as polylactic acid or PLA – is being used to make pens and golf tees.
*Recycled
Made from recycled plastic and paper, these items keep trees from being cut down and save additional energy that typically goes into harvesting non-recycled materials. Of special interest are totes and bags made from recycled plastic bottles (denoted by the number 1 or “PET,” the abbreviation for Polyethylen-terephthalat). Approximately two to three 600 ml. plastic bottles are used to make one average-size tote bag.
*Recyclable
“Paper or plastic” sounded so liberating when it first hit grocery stores, but plastic shopping bags have become a real pain. The average family of four accumulates 1,460 of them a year – and it can take up to 1,000 years for a single bag to break down in the environment. Bags made from non-woven polypropylene (or PP) material allow for repeated use and are recyclable.
*Energy-Saving
These products reduce or eliminate battery or electrical use in favor of alternative non-harmful resources such as dynamo power, solar energy and water energy. Choices range from clocks, lights and calculators to radios and emergency cell-phone chargers.
*Reusable
One great suggestion for clients who haven’t totally warmed up to green is reusable products that replace throwaway items. Practical items that reduce waste through reuse include lunch sacks, coolers, picnic sets and beverage containers. Americans throw away 25 million Styrofoam coffee cups every year – and it takes 500 years for a single cup to dissolve. With that info, who could turn away a reusable coffee mug?
As I survey the promotional products landscape, I’m pleased to see an increase in the amount and quality of green options. As the trend becomes the norm, the suppliers providing not just products – but quality education – are sure to find themselves among distributors’ favorite “reusable” natural resources.
Eco Friendly Promotions – Become an Expert
Posted by Gallant in Promotional Ideas on September 24, 2008
Becoming Your Client’s Eco Promotions Expert
Unless you’ve been hiding under a rock, you’ve noticed the green trend sweeping the promotional products industry. Every industry show is inundated with green options, and many distributors have created end-user green catalogs. It’s no longer just a fad.
Ms. Chandler, a nationally renowned green and LOHAS marketing, communications and trends expert, says the green lifestyle appeals to a group of consumers wielding a $230-billion market share. Chandler, helps companies better understand environmental and health trends so organizations of all sizes and types can position their green brands.
In lay terms, Chandler is referring to the group we think of as eco-friendly consumers who generally aren’t making purchase decisions based on convenience or cost. These are the people who shop farther from their homes to purchase organic foods and pay more to buy recycled or fair-trade products. It’s important to remember that LOHAS consumers’ preferences extend beyond environmental concerns to social justice, fair trade, inclusion and other key social issues.
These consumers are quickly becoming a major force in today’s market. They may be prospects that were previously unreachable but have come within reach due to the eco-friendly products and services your clients now provide. Your clients will appreciate the time you take to educate them. Many may not be aware of LOHAS or the terminology surrounding this group. Consider compiling a resource and presentation tool that contains common vocabulary — everything from LOHAS to Forest Stewardship Council (FSC) certified. Also, if you do not have a green catalog, put together a small sampling of products to share with them at your first appointment. By educating clients, you are demonstrating that you bring value to the table.
As you know, understanding what makes your target end users tick is one of the most crucial elements of a successful marketing campaign. When promoting an eco-friendly initiative, you first need to identify and reach the audience. You’ll need to know the behaviors and preferences of audience members to ensure communications are well-received. One challenge many distributors currently face is finding detailed information about LOHAS audiences or those audiences you can influence with a green message.
Imagine the reception you would get walking into your client’s office armed with specific demographic information for the audience he or she wants to reach; you could quickly rise from a promotional products provider to a marketing expert who is able to recommend the best media vehicles, messages and eco-friendly promos. Make use of free educational resources, and consider attending more educational events. Gaining audience knowledge will place you a step ahead of your competition and make your client’s eco-friendly promotions more effective.
As a marketing consultant, you should ensure your client is making the best decisions about eco-friendly promos and communications — and not greenwashing. Viewed negatively by the LOHAS crowd and others, greenwashing is any practice to make something appear environmentally friendly when it is not. “You can equate this to false advertising,” Chandler explains. When people buy products or services based on false or misleading attributes, they tend to question their faith and loyalty to the company, she says.
LOHAS consumers are especially sensitive to authenticity concerns. “Green individuals are a little less trusting and will investigate companies to see if they are greenwashing,” Chandler cautions. When they discover companies are greenwashing, these comsumers don’t hesitate to pass the word through their communities, the media and more, which can destroy a company’s credibility.
Many companies do not understand what it means to be green and are unaware of the potential to turn off consumers. “They think something such as recycling allows them to say they are a green company, where it’s really just a first step in an overall process toward becoming more environmentally friendly,” Chandler says. “Green is not a marketing, PR or advertising tactic; it’s a lifestyle for many consumers. They expect companies to understand that and support their lifestyle with products and services they can believe in.”
A critical part of being a green expert is doing your due diligence to ensure you’re selling truly eco-friendly products. Many times, greenwashing happens outside the knowledge of companies trying to communicate their eco-friendly initiatives, Chandler points out. “While industry suppliers are advertising eco-friendly products left and right, on occasion, those products are not as eco-friendly as they seem,” she says. For instance, a product made of a sustainable material [such as bamboo or organic cotton] may be less than green if the manufacturing process creates more waste and toxins than the non-eco-friendly alternative method. Or, there’s always the possibility of a supplier misrepresenting its product as green, even if they really believe it is so. You could lose clients if they hear from one of their end users that the product you sold them really is not eco-friendly.
Due diligence means asking for certification or other forms of documentation from your supplier stating that the product meets green standards. Always probe a little deeper to ensure that products are what they claim to be, and share the proof or certification with your clients. They will appreciate your expertise and feel more confident purchasing eco-friendly items from you if they know you do your homework and protect their interests.
The more you know about eco-friendly promotional products, LOHAS consumers and best green business practices, the more value you can offer your clients. If you take these five tips to heart, you can position yourself as an expert and set yourself apart from the competition in green promotions.
A company — we’ll call it ABC Co. — was excited to launch its brand-new, eco-friendly product. The marketing team sent releases to media outlets and consumers of ABC’s products. A blogger covered the launch and gave it rave reviews. The company decided to send him a small thank-you gift to help foster a relationship.
The blogger received the package a few days later. Much to his surprise, the package was shipped through a common shipping company via a city more than 100 miles away, despite ABC being only blocks away. He marveled that ABC, with its new eco-friendly product, didn’t think to hand-deliver the package to save fuel and carbon emissions from the shipping. When he opened the package, he saw it was packed with Styrofoam peanuts.
The blogger was displeased that ABC promoted a green product with very un-green means. He roasted the company in his next blog, pointing out ABC’s environmentally unfriendly business practices and effectively alienating many LOHAS consumers who were interested in the new product. Branded as a greenwasher, the company lost potential revenue from the new product when intensely loyal LOHAS consumers refused to purchase from a non-eco-friendly company.
The LOHAS Demographic
Empower your clients with details on LOHAS consumers.
Client Gifts – Tower of Treats
Posted by Gallant in Promotional Ideas on September 24, 2008
New Breast-Cancer Awareness Items
Posted by Gallant in Promotional Ideas on September 24, 2008
Breast-Cancer Awareness Promotions