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We can never have too many pencils. Whether it’s for writing down a shopping list, a message, or a phone number, or jotting down an accidental idea that springs in the middle of the night, a pencil is a| an smart tool to have within arm’s reach. Aside from being useful, pencils are low-priced. [...]
Even though school is out and summer upon us, there still doesn’t seem to be any shortage of occasions to celebrate. But, who has time to keep the kids occupied in addition to searching for the perfect gift. One sure way to get an appropriate gift in a flash but still look like [...]
By the time you read this, I hope the market will be stabilizing, housing starts will be up, consumer confidence will start kicking in, your next big sale will be on the horizon and our industry will be clawing its way back from the muddy depths of the recession. Ah, that’s the optimist [...]
Four Ways To Keep Your Customer Service Top-Notch And Indispensible Flexible Workforce Spoil Your Staff Invest In Low-Cost Technology
An enterprising early-American offers inspiration and a review of basic economic principles. In 1806, Fred Tudor departed Boston and arrived in the Caribbean port of Martinique with a shipload of ice harvested from his dad’s pond in the dead of winter. Despite naysayers, Tudor made the ice last by insulating it with sawdust and [...]
Are you incorporating The Sixth Sense into your selling strategies? If you’re not selling with heart and passion, my guess is you’re not delivering the value end buyers, promotional consultants and distributors not only expect but demand in today’s market. Joe Scott, MAS, provides a telling observation. He views the shifting sands of [...]
It seems like everywhere you turn there are ideas and tips for selling your way through the recession. But how many of them actually work? Here are a few no-brainers that have risen to the top of the “What do we do now?” pile. 1. Include a compelling offer in your ads
Gone are the days of the plain, one-size-fits-all promotional tee. With an undeniable nod to retail styles, today’s t-shirts are supercharged with fashion cuts and modern fabrics. Nearly all of America’s 114 million households buy t-shirts each year, according to The Orange County Register. Last year, we bought 4.5 billion tees—an average of almost [...] A great e-mail campaign begins with a solid subject line. Ask anyone in our industry how they feel about promotional e-mails and you’ll likely get a groan and a big, exasperated eye roll. Distributors receive hundreds of supplier-sent e-mails daily, each trying to book a new sale or lure recipients to a website. So how [...] Heart Themed Valentine's Day Promotions Valentines Day is just around the corner, do you have your holiday promotional items yet? While Valentines Day is traditionally a holiday for sweethearts, it’s also become a popular holiday for special sales and marketing campaigns with slogans like “We’ve got a sweetheart of a deal for [...] |
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