Posts Tagged packaging

Ensuring the contents of a package are delicious is at the core of our business,
but the packaging itself is equally important — in fact, it can be the deciding factor during a sale.

When developing new packages, we always consider color trends and the latest packaging materials. We also assess what is available through retails channels and global sources, and strive to create packages that are current yet corporate.

Because we drop-ship many gifts directly to end-users, how a package arrives is critical. We have a protocol that’s quite rigorous yet fun — we take the product, package it inside the proposed master carton and start the testing process, which includes conducting the “courier drop kick” test across the parking lot. We’ve also been known to ship a package across the country and back again just to make sure the beautiful packaging still looks that way when it arrives.

The Evolve drinkware line is eco-friendly — and so is the packaging. In a recent survey, distributors told us that the overwhelming top-two product lines their customers requested in eco-friendly materials are packaging and drinkware. We’ve combined both by working with a U.S. vendor to create eco-friendly packaging for biodegradable drinkware.

Embossed Labels – embossed labels add a professional touch to boxes and envelopes.

Packaging has always been what makes the proverbial “first impression” when marketing a product. Hence, the amount of research and time that goes into preparing products for the shelves and consumers. It makes sense to apply those same concepts to packages, boxes, bags and specialty envelopes used in the promotional world. Can you imagine how your spouse or significant other would feel if you gave him or her a gift in a plastic grocery bag? What does that say about the time and preparation you invested?

We often receive requests to use our embossed labels on boxes or envelopes. The labels provide a cost-effective yet professional-looking means to dress up a package or envelope, even those just containing invoices. Likewise, a company can use labels to celebrate anniversaries or special events without more costly custom-printed packaging.

Patented Self-Locking Gift Box and 2-Piece Gift Box
A mug is a mug, and a coaster is a coaster — both commodity items that can be fairly boring and unappreciated when given as standalone gifts.
But add some gift packaging and a little creativity, and your gift will never be forgotten.

Everyone enjoys opening a present. Remember those holiday mornings spent anxiously waiting to see what was in all of those boxes? The same holds true for gift-giving all year round, as the anticipation of unveiling “what’s in the box” creates excitement and a feeling of gratitude toward the gift-giver even before the box is opened. Charles believes that packaging is one of the most important aspects of gift-giving; therefore, every
Charles gift item comes in attractive, designer gift packaging — most at no additional charge. Take that mug and put it in a designer box, maybe with some coffee or candy, and a mug will never be just a mug again.

Retreat Mini Doctor’s Kit -

Unique miniature doctor’s bag holds all the makings of an at-home spa treatment.
SafeHaven learned long ago the importance of product presentation — after all, that’s what promotional products are all about. First impressions are very important as they can attract or distract, excite or disappoint recipients in seconds. The packaging and first-impression communication is important as it presents the good will, value, emotions and integrity of the giver. For example, handing out a personal-care item sends a “caring” message. People respond very well to those whom they feel care about them.

Case Study: A medical-industry company was hosting its sales meeting and retreat. The distributor chose the Mini Dr’s Bag with customized contents including golf items and sunscreen and added the tag line: “Day of Golf — Dr.’s Orders!” The item was a hit with all the recipients; it was adorable, useful and fit easily into their suitcases to take home.