Simple
Unexpected
Concrete
Credible
Emotional
Stories
Simple – Create a Simple Message
Kiss – Keep It Simple Stupid
Sticky = Simple
Simple yet profound – i.e. Clinton’s “It’s the economy stupid”
Simple Ideas presented well will sell.
Unexpected – Give them a marketing message they won’t be expecting.
Surprise them with your unique standout message and then back it up.
Our brain is wired to notice something [...]