Promotional Ideas by Gallant

Breast-Cancer Awareness Info for Your Promotions
(Pink Ribbon Marketing)

The little pink ribbon is arguably the most recognizable of all awareness-campaign symbols. As a show of support for breast-cancer awareness, it’s been placed on everything from tubes of ChapStick and yogurt containers to M&Ms and Visa credit cards. But not everyone’s happy about the cause-awareness [...]

The little pink ribbon is arguably the most recognizable of all awareness-campaign symbols. As a show of support for breast-cancer awareness, it’s been placed on everything from tubes of ChapStick and yogurt containers to M&Ms and Visa credit cards. But not everyone’s happy about the cause-awareness craze. Somewhere along the way, efforts to raise awareness have been labeled as “pinkwashing,” or using the cause for financial gain to help promote [...]