Sleek, Modern flashlights now at Gallant

sleek, modern flashlight

Having trouble deciding which promotional gift will send the right message? Illuminate your path with a sexy new flashlight. Flashlights come in handy often and make great branding tools. Customize these flashlights with your logo and gift them out to your clients or employees and watch your business [...]

Case Study: Distributor Sends Season’s Greetings With Watches

Challenge: When the holiday season rolled around last year, Michael Caputo, owner of Athol, Massachusetts-based distributor Caputo Business Services wanted a way to thank his top clients and wish them a merry Christmas. “We wanted our promotion to stand out among the year-end greetings our clients receive,” Caputo says. “It had to be [...]

How to Save Your Job

By the time you read this, I hope the market will be stabilizing, housing starts will be up, consumer confidence will start kicking in, your next big sale will be on the horizon and our industry will be clawing its way back from the muddy depths of the recession. Ah, that’s the optimist [...]

Recession Defense

Four Ways To Keep Your Customer Service Top-Notch And Indispensible

Flexible Workforce
In the face of staff cuts, cross-train employees so they can fill a variety of roles.

Spoil Your Staff
Uncertainty about their jobs can shatter employee morale, so offer work schedule flexibility and other rewards to compensate.

Invest In Low-Cost Technology
Consider purchasing small pieces of new [...]

An Economic Lesson from the Past

An enterprising early-American offers inspiration and a review of basic economic principles.

In 1806, Fred Tudor departed Boston and arrived in the Caribbean port of Martinique with a shipload of ice harvested from his dad’s pond in the dead of winter. Despite naysayers, Tudor made the ice last by insulating it with sawdust and [...]

ROI Sells

Are you incorporating The Sixth Sense into your selling strategies? If you’re not selling with heart and passion, my guess is you’re not delivering the value end buyers, promotional consultants and distributors not only expect but demand in today’s market. Joe Scott, MAS, provides a telling observation. He views the shifting sands of [...]

Most Recognizable Slogans — Ever

Ever have trouble coming up with the best tag line for your clients’ products? Get some inspiration from some of the best classic slogans, compiled by Fast Company magazine from suggestions by users of Digg. Among those that took us down memory lane were:

Where’s the Beef?
I’ve fallen and I can’t get up
They’re G-r-r-r-eat!
Gimme [...]

Advertising specialties more cost-effective than TV, radio or print advertising

Advertising Specialty, the largest media and marketing organization serving the advertising specialty industry, revealed today in a groundbreaking new study that advertising specialties beat out all forms of TV, radio and print advertising as the most cost-effective advertising medium [...]