By the time you read this, I hope the market will be stabilizing, housing starts will be up, consumer confidence will start kicking in, your next big sale will be on the horizon and our industry will be clawing its way back from the muddy depths of the recession. Ah, that’s the optimist in me.

In reality, I know the economy has a way to go. The worst of it is the growing unemployment stats and our industry isn’t immune. In the past few months the downsizing dragon has been rearing its ugly head as lack of business has forced some companies to close factories and eliminate long-held positions. What can you do to protect your job? A natural tendency now is for people to lay low and try to blend in to avoid the ax. Wrong, says author Robin Fisher Roffer. Instead, she recommends you learn to be you—only better in 2009. Here are a few of Roffer’s suggestions from her book The Fearless Fish Out of Water: How to Succeed When You’re the Only One Like You:

1. Let go of your fears. While your first instinct might be to hide in your office and bury yourself in paperwork, don’t give in. Be visible. Speak up. Let your creative spark loose. Don’t let your fears keep you from achieving something great for your company. “Remember, being authentic as an employee isn’t about self-expression for its own sake; it’s about bringing all your unique gifts to the table in order to benefit your company,” says Roffer. “You have to put yourself out there completely and fearlessly in order to keep your organization alive and growing.”

2. Uncork your marketable personality traits. If you are a creative person or a good problem solver, strengthen those traits and let them work for you. If you come to work each day and just do your job the way you were trained but don’t look for better ways of doing things or ways to save your company money, you are doing the company and yourself a disservice. “Stifling these personality traits at work will only harm you in the long run,” she says. “Sure, to your higher-ups you might be known as the guy who does a good enough job and stays out of the drama, but think about how pleased your boss would be if you came to him with a money-saving idea right about now.”

3. Push your boundaries this year. Have you cloaked your personality to try to fit into the mold at your workplace? Have you tried to become what higher-ups expect? It’s time to be true to yourself. Rather than hide your attributes just to fit in, look for ways to make those attributes work for you. “If you’re convinced you’d accomplish more by taking an active role with customers rather than toiling behind the scenes, for example, approach your boss with the idea,” she says. “It may seem scary to make such a bold move in tenuous times, but leaders will appreciate any innovation that will get business moving right now.”

4. Go to the top with good ideas. If you have some ideas that can save or make the company money, don’t keep them bottled up. Your boss doesn’t have all the ideas and neither does the company president or owner. Good ideas come from people at all levels. Ask for some time with higher-ups to share those ideas. “Read the company website,” suggests Roffer. “Listen carefully to team pep talks from higher-ups. If you can manage it, introduce yourself at company events and ask at the appropriate juncture in your conversation, ‘What’s keeping you up at night?’ The answer should reveal the challenge they need to meet or the special project they want to put into motion. You could be the person to support their efforts.”

5. Learn to communicate in a common language. Yes, you’ve got some great ideas but stop, take a breath and figure out what’s important to the person to whom you are selling those ideas. “While there isn’t exactly a wrong way to be at the office, there is a wrong way to express your ideas,” notes Roffer. “Sometimes an idea that seems perfectly clear to you might not be so obvious to those around you. A successful fearless fish will stand in the shoes of the person she is pitching and explain with visual words and concrete examples how the idea will benefit the business.”

6. Identify your fearless advocate (and become one). It’s easier to feel confident when someone you admire is cheering you on. If you don’t have that cheerleader or advocate now, find someone in your office with whom you can connect. Perhaps you can even establish a mentoring type of relationship that will benefit you both. “Once you’ve found an advocate, you should start advocating for someone as well,” says Roffer. “Be a leader to the newly arriving fish out of water at your office. Compassionate leadership benefits everyone. Learning from younger or less experienced people spurs evolution and creates staying power for the senior members of the team. For the fish out of water, an added benefit is that by generously sharing your own expertise, you become involved and integral.”