Thinking Green when it comes to Promotional Marketing !
http://www.gallantgifts.com/
The environment ranks as the No. 3 issue for Americans.
Although everyone’s talking about going green, the environment isn’t the most important issue to 75 percent of Americans, according to the “2008 ImagePower Green Brands Survey.” In fact, people are most concerned about the economy (No. 1) and energy (No. 2). However, that’s not to say people aren’t thinking green—they’re just not thinking about it as much as other concerns.
The survey, which was culled from more than 1,500 online interviews, reveals that “consumers only prioritize the environment when all other concerns are equal,” says Russ Meyer, chief strategy officer at Landor Associates, one of the agencies behind the survey. “With agricultural commodities running low and the rising cost of gas in the United States, Americans indicate they have more immediate concerns than the environment,” he says.
So, where does that leave eco-friendly promotional products? In a position to make a big impact. “The results of the 2008 survey suggest that, despite conversations about eco-overload, sustainability is in a nascent stage,” says Annie Longsworth, president of Cohn & Wolfe, another agency behind the survey. Going green might not be top-of-mind for most people, but it’s a growing concern. Considering that 67 percent of respondents believe that the environment is in worse shape than it was five years ago, consumers can’t help but feel better about using eco-friendly products.
Think products constructed from recycled or sustainable materials,
** Try searching pur Promotional Products database at http://www.gallantgifts.com/
or search our promotional items category list
and apparel made from organic cotton or hemp. Need some help kicking off a green campaign? Take a look at what these companies are doing—
they’re ranked as the top 10 greenest brands, according to the survey.
1. Whole Foods
2. Burt’s Bees
3. Trader Joe’s
4. Tom’s of Maine
5. Toyota
6. Seventh Generation
7. General Electric
8. Honda
9. Whirlpool
10. Aveda
Source: brandweek
Promotional Product Ideas by http://www.gallantgifts.com/
Call 1-800-GALLANT for a Custom Eco Friendly Promotional Presentation