by http://www.gallantgifts.com/

1-800-Gallant ( 330-1343)

There is just something about that stores that require a membership for you to shop there. For some reason you feel connected to the store and loyal when you are a plastic card carrying member. Of course, you have to pay membership fees to actually be allowed to shop in the store, but this is not a turnoff as one might initially think. Instead, those who have membership cards to these types of stores feel special because they have the privilege of shopping at such a fine establishment. Also, these little plastic cards give members a feeling of power or popularity in a sense because all of their friends and family members will ask them to take them shopping. Now, this works to the advantage of the store and it creates customer loyalty.