It seems like everywhere you turn there are ideas and tips for selling your way through the recession. But how many of them actually work? Here are a few no-brainers that have risen to the top of the “What do we do now?” pile.

1. Include a compelling offer in your ads
Use free information about your products or services to produce inquiries or interest in your website.

2. Get contact information and follow up
Most customers don’t buy the first time.

3. Eliminate risk
The biggest reason people don’t purchase things they want or need is that they don’t want to risk disappointment or, worse, losing money. Eliminate this risk with liberal money-back guarantees.

4. Excite customers
Sending thank-you notes and gifting them with free trips or coupons will make customers like you and recommend you to others.

5. Make it easy to buy
Create several points where customers can make purchases on your website.

6. Charge more
Frequently when customers balk at prices it’s because the reason isn’t justified. Make sure to explain your value to prospects.