Customized Apparel Makes an Impact

When your buyer can’t decide between a candy bar and a t-shirt, offer both. LG Electronics used t-shirts wrapped like chocolate bars as part of a successful consumer tradeshow marketing campaign for its Chocolate phone.

Wearability is the key to this design overhaul. “T-shirts reach a primary marketing audience when given to a customer, but they reach a much broader secondary audience if the recipient is willing to add the shirt to their collection and wear it proudly,” he says.

Dressing Up On The Job
Despite the popularity of t-shirts, business attire fashion is leaning once again toward a more refined look. Buyers are looking for items reflecting a return to dressier offices.

As business attire becomes more refined, separate men’s and women’s collections ensure a proper fit and complementary cuts. Coordinating products in the FeatherLite collection from Sierra Pacific Apparel Group include men’s and women’s pique shirts.

Although promotional products buyers often ask for the latest and greatest items, promotional consultants need to find out how the products will be used to enhance the company’s image.

“If a product is innovative and different, has impact and adds value, it doesn’t really matter what it is,” says Brad White of Addventure

“To determine which product works best, choose one that aligns appropriately with your client’s message, products and services. Then, true differentiation can be achieved,” he says.

It’s not about the item, per se, but about the impact it has. What works for one company may not work for another because of differing promotion designs.

“Many products can be cool and different, but they must leave a strong impression and get recipients to take the desired action,” White says.