Branding – Branding that Takes Off

Posted by Gallant  at April 2nd, 2012

Branding 101 by Gallant

Branded Promotional Items

Taiwan-based airline EVA Air has once again partnered with mega-brand Hello Kitty to cover, yes cover, three of its jets with the brand’s adorable mascot. The Hello Kitty experience begins at the gate, where décor and boarding passes are branded with Hello Kitty, and continues through the flight with Hello Kitty seats, meals, flight-attendant uniforms and airsickness bags.

Branded Promotional Items
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