Archive for February 17th, 2010

Stop Listening Ding-Bat – Great Client Communication 101
by Dan Levin – www.GallantGifts.com – www.SimplySelling.org

Here is a quick Blurb from Archie Bunker to his wife Edith
” The reason you don’t understand me is because I’m talking to you in English and you are listening to me in dingbat”

" Stop Listening to your Clients in Ding-Bat

I’m Speaking English and You Are Listening in Ding-Bat

Listen Deeper to your Clients “REAL NEEDS”
Check out the 5 levels of listening and make it a goal to find out what your clients “real” needs are.
Always approach your clients with Empathy.
Ask them question about their particular needs, listen deeply and then put yourself in their shoes buy making a rock solid recommendation based on your expert knowledge.

Client-Communications 101 - The 5 Steps to Deeper Understanding

 Don’t make the mistake of just listening to what your clients tell you  they need on the surface.  Ask them questions that help you have a deeper understanding of their real needs so you can come through for them by suggesting the very best solutions based on their particular ” individual” needs. 

Don’t just sell them what they tell you they want.  It’s a huge mistake to take just the superficial “Sympathy” approach.
i.e. “I need the very lowest price possible on 500 customized coffee cups”

Stop Listening in Ding-Bat II - Better Client Communication

What you have to do is ask questions that help them reveal their true needs.
If a client want to order Logo Coffee cups, there has to be a reason for needing them beyond just ordering custom coffee cups.
Be Smart – Ask tons of great questions
Listen Deeper for what needs they are really trying to fill.
And then help them by taking the better
“Empathy” Approach

If a client calls you to order your product/solutions
i.e. I’m calling to order some customized coffee cups.
What do they want to buy?
Coffee Cups – NO
People don’t buy products – people buy what the products and solutions can do to help them “personally.

In closing – Stop Listening in Ding-Bat and Start listening to your Clients real needs and you are sure to have Life Long Clients and Fans that will re-order and refer people to you because they know that you have their very best interests in mind.

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