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That headline caught my eye on a recent issue of Folio, a magazine for publication professionals. While the related article focused on how publishers are cutting costs and mining for new business, that edgy header spoke to me of a profound opportunity our industry should not ignore. It reminded me that, in these [...]
Generation gaps in the workplace call for new approaches to communicating with younger employees. The generation, born between 1978 and 2000 and considered the most tech savvy group in the workforce, isn’t getting high marks from employers. A www.jobfox.com poll found that only 20 percent of bosses characterize millennials as great performers, compared to [...]
The largest gathering of food service professionals in the southeast will be taking place this weekend at the Orlando Convention Center. PMQ’s Orlando Pizza Show, Ultimate Barista Challenge® USA are just a couple of special events to enjoy. Gallant, Inc will be in attendance. We’ve been providing our clients quality advertising specialty items [...]
Where will the next great Marketing gimmick come from? The Terrible Towel has without a doubt been in every stadium in the NFL. Where else has it been? Try the top of Mt. Everest, Iraq, presidential inaugurations and the Olympics. This simple Marketing tool has become an icon in the sports world. It [...]
Hide your inexperience in sales by learning and avoiding these rookie mistakes. Ah, to be young. You’re full of promise, energy and a complete and utter lack of experience. This last trait can be particularly damaging to young salespeople, as they spin their wheels working hard to book sales but get nowhere. If you’re [...]
By the time you read this, I hope the market will be stabilizing, housing starts will be up, consumer confidence will start kicking in, your next big sale will be on the horizon and our industry will be clawing its way back from the muddy depths of the recession. Ah, that’s the optimist [...]
Four Ways To Keep Your Customer Service Top-Notch And Indispensible Flexible Workforce Spoil Your Staff Invest In Low-Cost Technology
An enterprising early-American offers inspiration and a review of basic economic principles. In 1806, Fred Tudor departed Boston and arrived in the Caribbean port of Martinique with a shipload of ice harvested from his dad’s pond in the dead of winter. Despite naysayers, Tudor made the ice last by insulating it with sawdust and [...]
Are you incorporating The Sixth Sense into your selling strategies? If you’re not selling with heart and passion, my guess is you’re not delivering the value end buyers, promotional consultants and distributors not only expect but demand in today’s market. Joe Scott, MAS, provides a telling observation. He views the shifting sands of [...]
It seems like everywhere you turn there are ideas and tips for selling your way through the recession. But how many of them actually work? Here are a few no-brainers that have risen to the top of the “What do we do now?” pile. 1. Include a compelling offer in your ads |
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