Archive for May, 2009
Gallant Gets Published!
Posted by Gallant in Business Tips, Press Releases on May 8, 2009
Gallant, Inc. President Dan Levin is proud to announce a recent article of his will be published in an upcoming edition of Corporate Logo. You can view the article online at the link below and read about how important it is for your company to have a web presence.
Avoid Swine Flu With These Promotions
Posted by Gallant in Promotional Ideas on May 6, 2009
Swine Flu is influenza caused by a virus in pigs (other wise known as swine). Some pigs have strains of the influenza that are able to infect humans. It is normally very rare in humans; however the virus that has been the focus of many news stories recently is believed to have gone through some sort of mutation and it seems to be spreading to people more rapidly.
As you can see, swine flu is a present concern. It is important that people take the percussions necessary to prevent themselves from becoming infected. Ask any doctor who knows anything about swine flu and they will tell you Good Hygiene is your first defense.
According to the International Scientific Forum on Home Hygiene (IFH), the hands are probably the single most important transmission route for many types of infections because they come into direct contact with entry locations on your body for pathogens (mouth, nose, eyes). Therefore, keeping your hands clean are is the most important defense to disease.
Hand Sanitizers are becoming the paramount tool for defense against infection. Most instant hand sanitizer is 65% alcohol and kills 99.99% of the most common germs that spread illness. And because it’s instant it eliminates the need for soap and water so you can take it anywhere you like. In fact, the CDC (The Centers for Disease Control) have recommended the use of alcohol-based hand sanitizers Like Purell when soap and water are not available and hands are not visibly dirty.
Show your client & customers that you care about their safety with custom hand sanitizers from Gallant. The PDF presentation below has great sanitizer specials.
http://www.gallantgifts.com/promotional-presentations/promotional-hand-sanitizers.pdf
Promotional Emails that E-lectrify
Posted by Dan in Business Tips on May 6, 2009
A great e-mail campaign begins with a solid subject line.
Ask anyone in our industry how they feel about promotional e-mails and you’ll likely get a groan and a big, exasperated eye roll. Distributors receive hundreds of supplier-sent e-mails daily, each trying to book a new sale or lure recipients to a website.
So how do marketers make their e-mails stand out? The first line of defense is literally that—the subject line. In a study of more than one billion e-mails, Epsilon Data Management, a marketing services firm, found that shorter subject lines—50 words or less—correlate with higher open and click rates.
One exception to the rule is when the e-mail audience is a highly targeted known quantity that appreciates extra information.
That’s not all the study found. Research also suggests that the way the subject line’s content is positioned also influences how the message is received. From all the campaigns studied, Epsilon found front-loading subject lines with the most relevant information returned the best results. Also, remember to write from the reader’s point of view. For example, write “The sale ends Wednesday” rather than “The sale ends in 48 hours.” This tells recipients when the sale ends based on their schedule, not based on when the e-mail was sent.