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New research shows that consumers want customizable products. Have you ever bought a dual-purpose device only to have one half of the unit quit working? New consumer data shows that all-in-one products that combine several functions don’t excite people the way some marketers think they should. A study conducted by Yankelovich shows that 55 percent of consumers [...] A careful, studied approach to filling job vacancies will pay off in the long run. Recruiting. If you are like most business owners this word strikes fear and loathing all the way through the soles of your feet. It can be time consuming, difficult and even costly in many ways. So let’s help by providing a [...] Psychologists link entrepreneurial spirit with that of juvenile delinquents. Stubborn, delusionally optimistic, creative, fearless. These characteristics are typically associated with entrepreneurs. But psychologists and businesspeople frequently add one more word to this list: ignorant. “Entrepreneurs tend to have a singular weakness that allows them to do things without checking their conscience,” says Abraham Zaleznik, a psychology professor [...]
Top 5 Promotional Trade Shows for 2009 Las Vegas Changes for 2009: As the longest-running and largest trade show in the industry, The PPAI |
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